Steve is the founder and sole proprietor of Underdog Business Strategies, a consulting practice specializing in niche marketing, Linkedin and copywriting for solopreneurs and start-ups in Charlotte, NC.
“My mission is to launch & raise up very small businesses to take their piece of the market away from their too big competitors. They may not notice one or two of us,but if there might be thousands of us, it would be like the Lilliputians and Gulliver! How glorious would that be!”
There are 4 critical elements to a solopreneur’s niche marketing blueprint:
- Who is your ideal client?
- Why will they buy from you?
- What will they pay you?
- How can you easily and affordably get your message to them?
With this precise and specific blueprint, we become confident in our offering and committed to delivering our value. We explain it simply and acquire clients efficiently.
Suzanne Boswell — Founder & COO of A&S Virtual Office Support
Steve has an incredible gift and talent of helping start-ups and “solopreneurs” navigate the uncharted territory of finding their true Niche Market and how we can leverage LinkedIn to find the people that we as business owners personally know, like and trust. Steve has incredible knowledge but what I value most about Steve is his passion to share his experience during the mastermind sessions to develop, encourage, and teach others. I completed one of his mastermind series October 14, 2016 which has been an absolutely great investment. He invests time and knowledge into his attendees and the best part is he is still engaged in my business activities, coaching me and allowing me to ask him questions months later. You are not just attending a series on how to determine your niche market, but you also develop a wonderful partnership with him, the other attendees and even into a much larger collaborative business community. Steve amplifies the importance of working with people you know, like and trust. I can truly say he loves connecting the right people and does so effortlessly. Steve and I met as virtual LinkedIn connections over coffee that now spans into mentor, collaborative partner, and trusted colleague. I highly recommend his Underdog Mastermind Sessions. Whether you are thinking about becoming a corporate dropout to start your own venture or already started but need help articulating or identifying the solutions, you offer, he will help you define them and teach you how to use LinkedIn to meet either key people (assets) who will become your allies or clients.
Chris Lueck: VP Business Development Pro-Tint
Steve's Mastermind Niche Training Classes helped me to synthesize and expand on my Niche. He has skillfully created an interactive series of small group sessions to work through my individual Niche as well as participate in the evolution of peer's niches. The time I spent working through his process has given me not only a well thought out Niche but a set of skills to be better prepared to take it to the next level. I recommend his classes and mentorship to Solopreneurs and larger businesses who can be actively challenged to improve.
Lorie McDonnell: Solopreneur – Business Growth Strategist
I have been fortunate enough to attend Steve's Mastermind Group twice. It is the ultimate incubator for defining what you are really selling, knowing why people want to buy from you, how to reach your ideal client and the 3 steps to successful sales. The ideas generated in the group are innovative and enlightening and you end up with a great informal board of directors.
Marvin Miles: Serial Solopreneur
If you are serious about growing your business and connecting with your ideal clients, this is a must. Frankly, anything Steve offers you must attend. You will always get real tools that you can use immediately to grow your bottom line and a connection in Steve who is concerned about helping you succeed.
Paula Chapman – Owner & Personal Printer, Short Order Marketing Associates
Steve was an excellent coach in helping me put words to my niche market. I've been able to use that knowledge in everything from my 30 second pitch to new business development calls. He is a master at what he does!
Colin Hocking – Owner, Colin Hocking Photography
I recently attended Steve's Mastermind Sessions on Niche Marketing. As much as I learned from the process of identifying, relating to and approaching my niche market, I also learned from the other attendees. Their input and Steve's insights throughout the sessions were invaluable!