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Most of us have learned about marketing, advertising and sales by watching TV where we witnessed big business, spending big bucks to reach big audiences.

Some of us went further and studied how to spend big bucks to reach big audiences so we could be hired by big business.

And now, we are running small and or micro businesses and do not have the big bucks to spend.

Welcome fellow underdog.  Without the big bucks to spend, what can and will we do?

Stop focusing on quantity and start focusing on quality; quality connections, quality Linkedin connections and then meeting these connections for coffee.

As an underdog business owner, it is the people we meet who will hire us, endorse us and refer us.  The people we meet, P2P, are the people who will grow our business.

What can we do?  We can meet at least one new person every day, P2P — person to person.  And build a list (also known as a network) of quality connections.

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