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3 stages


[1] Identify who our customers might be and meet them and move them (or move with them) as they come to trust us to help them solve something.

[2] When the timing is right, and we are liked and trusted, we can have honest and open discourse; arriving at a mutually acceptable decision that includes our providing a solution, for which they happily pay us.

[3] And finally, now that they are a customer, we help them to use our solution to its fullest capacity and make sure they are thrilled with their decision to have chosen us.

Each stage is a brilliant experience that should be enjoyed and savored, not rushed. And if each stage is managed well, our customer will be a raving fan, happy to endorse, refer and recommend.

There are 3 stages in the customer development process.

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