Goodwill is people in your neighborhood or market thinking well of you.
Whether they are customers, clients or not. Every person you meet is an asset to your business. And meeting these people is critical.
Our business-building, customer-acquiring strategy begins with goodwill. And it happens one person at a time.
As a micro business owner (underdog), you are your brand. Your smiling face, firm handshake and collaborative demeanor allows you to build a network of acquaintances, fans and allies.
Your network is priceless and might be your 2nd most valuable asset. (You as the key person in your business is #1)
Assuming your business has a marketable value, meeting people is and will be the never ending thing to be done. One new meeting every day will serve you very well. And when the meeting ends, may they be thinking well of you and hoping you will do well.