No matter how brilliant the idea might be and how perfectly the stars are aligned, a business grows ONE customer at a time.
ONE sale is extraordinarily great and 10 is 10 times the first, and there are many more before small becomes big.
Small means that every single customer is critical and must be well served through the prospecting step, the sales step and the customer service step.
And if we do not serve and learn from our customers and prospects while we are small, we will never become big.
Small is where we learn how to be a business. Small is where we learn what customers really want, how they want it and how can we really deliver it. If we overlook these small sales, we will never become big.