Faster than a speeding bullet, more powerful than a locomotive and able to leap tall buildings in a single bound.

These are the main attributes of The Man of Steel per his theme song.

For what purpose are these skills best applied? What problem does Superman solve?

Fighting crime of course, and that’s what Superman does. And he specializes in this one thing!

Not that he can’t do other things.

He can do anything and everything, but he is also super-smart and realizes that fighting crime is the highest and best use of his super powers.

This is what he does better than anyone else.

He chooses not to do bookkeeping, accounting, catering or any other trade. He is a specialist with super powers and he knows the market niche that he serves best.

Do you? What are your super powers and what market niche do you serve best?

If niche marketing serves Superman, so let it serve me.

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