Big Businesses work with numbers. Underdogs work with people.

You may be an underdog if YOU are your business. And if so, every person you meet is valuable.

Every person you meet is a face and a human being, just as we are to them. We do not want them thinking of us as a number and we should not think so of them.

LinkedIn permits us to remember their face and who they are and where they came from. The LinkedIn profile is a perfect customer management device and it takes us no time to build it and access it. Every person that we meet is important to us and should be part of our customer management network — also known as our LinkedIn connections.

Be defiant; outwit the giant.

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