What do you do best?

What have you been officially trained to do?

Are you certified in something?

What degrees do you hold?

At what have you spent 1000 hours learning to do?

The next time someone describes what they do, dare to ask them the above questions.And of course, the next time you start squawking about what you do, be prepared for someone to ask, how so?

How have you acquired your power?

And you have. You’ve earned the right to be bold and brave. You do have the background, experience and training.

Stand tall and let’s do what we do best. Let’s be super-specific about that which we do. We may be good at several things and things closely related to what we do best. But that which we do truly best, that is our super-power.

And it solves a specific problem for a specific market segment.

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