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THE DEFINITIVE DEFINITION

An underdog is someone earning their living using their own skills or talents. We are Self-Employed, including mostly commissioned sales representatives, Network Marketing Distributors, and new business owners just getting started.



THE CHALLENGES WE FACE

The challenges we underdogs face are a lack of brand value, limited capacity, low self-value (we charge too little) and a lot of erroneous information in our heads (head trash) about doing business.

One erroneous idea we learned growing up watching TV. TV was and is big business spending big dollars to reach big audiences. And here we are today as an underdog with real capacity issues. Even if we could afford TV, if it were to “work”, we would not be able to deliver.

Brand value is an expensive thing to acquire. It’s what TV is so good at, but it is indirect marketing. It does increase the numbers of people who might remember who we are and what we do, but this effort is inefficient. It does not cause a measurable increase in sales. Underdogs need to understand direct marketing – the effort to cause something profitable to happen, now.

THE ADVANTAGES UNDERDOGS ENJOY

The advantages we enjoy are wonderful and include:

  • We love what we do, and it shows
  • We are more than competent, we have a Super Power
  • We can choose the customers we serve
  • We are specialists
  • We serve specific niches

Underdogs have a super power, and we can and should use it for the right people and for the right reasons. We do not serve everybody.


STREET SMART SALES FORUM

Street Smart is a breakfast meeting here in Charlotte, NC open to any and all underdogs. We meet every Wednesday morning from 7:10 to 9:00 am. Click here if you would like to be added to the invitation list.

Invitations are sent every Friday morning and the first 12 who RSVP get a seat at the table. There is no agenda. Each attendee has an opportunity to introduce themselves and share a question, challenge or idea with the group.

The Forum is a safe harbor where we openly discuss the challenges facing a small business owner in today’s internet dominated marketplace. There is no charge other than buying breakfast.

We’ve been meeting every Wednesday since August 2010 and currently meet at THE ANOTHER BROKEN EGG CAFÉ (Southpark) 3920 Sharon Rd. #160, Charlotte, NC 28211.

CLICK HERE for Map and Directions.

ON-DEMAND COMPLIMENTARY GUIDE

FREE LESSON: 3 SCRIPTS

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SCHEDULE A FREE INTIAL MEETING

SKYPE CONSULTATION

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FOOD FOR THOUGHT

Recommended Videos for Underdogs

STEVE GATTER:

UNDERDOGS HAVE SUPER-POWERS

To play this 7 minute slide deck: Click the bottom right hand corner to “open in a new window” and when open click “Start Slide Show” appearing just atop the slide

MALCOM GLADWELL:

THE UNHEARD STORY OF DAVID & GOLIATH


SMALL IS BEAUTIFUL

Recommended Books for Underdogs